Sony Playstation Essay Example | Topics and Well Written Essays - 1000 words

Sony Playstation - Essay Example â€Å"The Playstation was released in 1994 and enjoyed great success, mainly because of the company's strong financial back enabling it to market the PS widely and its ability to get hundreds of developers to license games for the console† (Sony Playstation n.d., para. 3). Sony Playstation turned out to be an instant success, and Sony offers a large variety of games obtainable with it. At the same time, as a beginner to the gaming manufacturing, Sony was, and still is, a customer electronics giant. The study here includes branding and competitor analysis of Sony Playstation. The PlayStation 2 version made by Sony also has online gaming abilities to engage any player personal across the earth with the help of a cable adapter attached to the back of the PS2, which connects an Ethernet port for the console to attach to the Online Community that every software game can access. â€Å"Before the release of the PlayStation, Sony had never held a large portion of the videogames marke t. It had made a few forays into the computer side of things, most notably in its involvement with the failed MSX chip in the early 80's, but it wasn't until the advent of CD-ROM technology that Sony could claim any market share† (History of the Playstation 1998). ... If you can create effective branding, then it can make your business appear to be much bigger than it really is† (What is Branding? 2009). Sony PlayStation is presently in transition phase. PlayStation 3 and PSP had faced some tough time. The playstation is considered as market leader in the entertainment category, the various kind of the features that are inbuilt in the playstation are the gaming, playstation network, multimedia support, connectivity and the various updates in the software. It can be played also online, The multi media game platform doesn’t look good on the PS3, The Sony playstation has many of the studios under the own clutches, and they add on more of the software and the hardware updates for the playstation.The name sony playstation provide gives much happiness and chill to people, the CD-swallowing monster and the multitap have added much as the catalyst to the branding and promotion. â€Å"The company's future relies on the PlayStation 3 and the t echnology that comprises it. Originally slated to launch spring 2006, the PlayStation 3 release was delayed until November because its two most exciting pieces of technology weren't ready -- the Cell processor chip and the Blu-ray drive† (Ohannessian 2006). Sony has the brand identification and advertising ability to generate new product group and revive full-grown ones. We can grant the example of its Walkman brand. â€Å"Sony Computer Entertainment Inc. is predicting brisk sales, even though the launch may have missed some holiday shoppers. A successful debut would help the company offset the rest of its struggling business. Sony projects a loss of more than $1 billion for the fiscal year through March 2012, which would be its fourth straight annual

Corporate Social and Ethical Responsibilities of the Caarmania Assignment - 2

Corporate Social and Ethical Responsibilities of the Caarmania - Assignment Example The targeted customers of the company are all car lovers from infants to the elderly ones. We identified that car and speed are real passion for many people and toy cars are one way for satisfying this passion. Therefore, the customer groups of the company include all age groups. Scale model cars are mainly targeted at the elderly people while the radio controlled cars are mainly targeted at the age group below 20. Thus Caarmania intends to be a one-stop solution for the car lovers of all age groups. The ethical responsibilities of the company include selling of toys that are not harmful or hazardous to the customer to whom it is sold. We avoid selling products that are manufactured by materials which are potentially harmful for the customers. We make a good analysis of the material quality of the toys before taking the orders. As a social being we understand our commitment towards the society that we operate. Therefore, we support a recycling system under which we take broken or use less toys from the customers and send them to third-party recycling units. This way the plastic and other metal wastes arising out of unused toys are reduced. In order to encourage the customers for this, we also pay such customers based on the toys that are returned. Caarmania had to undergo various challenges in the initial years of its operation. The main challenge faced by the company is to reach the customers. Unlike other toy retailers, Caarmania is targeted on all the age groups. Therefore, marketing activities had to be carried on to reach all the customer groups. To target children, we focused on schools. We sponsored various events conducted at major schools in the cities. We also conducted painting competitions at the cities where we had presence. This way, we were able to reach the children as well as the parents. The second main challenge we faced is the source of fund for expansion. Though we were established in 2007 we adopted an aggressive strategy on the expansion s ide. We wanted to capture the market before the competitors would. Expanding to other market even before breakeven was a challenge. Funding by venture capitalists helped to overcome the challenge of raising fund for expansion. Now we are well established in all the five cities and the business is doing very well on all these cities. (Alessandro, 2006) Employees and their commitment have been the backbone of the success of our company. We have a total of 80 employees including those who are involved in the transport and logistics. Salespersons represent the largest group among our employees. We treat every single employee as a factor of success of our business. In Caarmania, we address each other by their first name irrespective of their designation. From the observation of what we have practiced over years in our company, we understand that employees are motivated by outcomes and expectations.